Where in your design do people look first? Where do they look next? How much control do you have when it comes to guiding the viewer’s eye? Let’s talk about how designers can help direct the eye of the viewer through a composition.
Our eyes take in a lot more visual information than our brain can consciously process. We want to focus on the most compelling information so we selectively look at what we think most important. This is called selective attention.
Studies have shown that we can be distracted by visual information even when it’s not relevant. If it’s attractive enough, it’ll grab our attention consciously or subconsciously. Great marketers understanding this, and so do designers and artists. Learning how to harness this is an effective tool. Read The Rest