Guiding the Viewer’s Eye In Design

Where in your design do people look first? Where do they look next? How much control do you have when it comes to guiding the viewer’s eye? Let’s talk about how designers can help direct the eye of the viewer through a composition.

Our eyes take in a lot more visual information than our brain can consciously process. We want to focus on the most compelling information so we selectively look at what we think most important. This is called selective attention.

Studies have shown that we can be distracted by visual information even when it’s not relevant. If it’s attractive enough, it’ll grab our attention consciously or subconsciously. Great marketers understanding this, and so do designers and artists. Learning how to harness this is an effective tool. Read The Rest

Color Theory – Part 2

If you’re going to use color effectively, you’ll need to know some color concepts and color theory terminology. A thorough working knowledge of concepts like tints, tones, and shades is key to creating your own awesome color schemes. In Part 1 of this color theory series I covered the basics of different color families. Here, we’ll go over what affects a given color, such as adding gray, white or black to the pure hue.

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Color Theory – Part 1

Color is everywhere and is part of everything we visually encounter in the world. Using color for many designers is an intuitive choice, but having a simple understanding of colors can help anyone make more effective visuals. Understanding how color works and how you can use it effectively can benefit you in many ways (design, clothing, home decor, etc). Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on.

This is the first in a three-part series on color theory. First up we will discuss the meanings behind the different color families, look at the colors themselves and how they relate, and see how they can be used in design. In Part 2 I’ll talk about how hue, tones, tints, and shades affect the way we perceive colors. And in Part 3 I’ll discuss how to create effective color palettes for your own designs and see what tools are out there to help you. Read The Rest

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