I spend a lot of time looking for just the right font. I come across ones that are close, but not quite what I was looking for. Or I find ones that are perfectly lovely but very expensive. Because of this I have decided to start experimenting with my own lettering.
It takes a lot of patience and time, but I think it adds a special something to a project. The biggest challenge I have come across so far is trying not to make it look too much like my own handwriting. Lettering is a great skill to have as a designer and the time it takes to develop is totally worth it.